Migrated baltcoffee.com, a specialty coffee e-commerce site, from Drupal 7 to WooCommerce on WordPress. This comprehensive project improved the site’s functionality, performance, and overall user experience.
• Data Migration
- Transferred all products, customers, and order history without any disruption.
- Kept product relationships and category structures intact.
- Moved over custom product attributes, like coffee grind options.
• Custom Theme Development:
- Created and launched a custom WordPress theme.
- Optimized the site for speed and SEO best practices.
- Made sure the design looks great on any device.
• Enhanced E-commerce Features:
- Added faceted category navigation to make product filtering easier.
- Includes an advanced search that lets users find products faster.
- Let customers subscribe to products for automatic reordering.
- Allow customers to quickly reorder items they’ve purchased before.
- Set up a cart abandonment workflow to recover lost sales by reminding customers if they leave items in their cart without checking out.
- Enabled autocomplete for shipping and billing addresses to reduce errors.
• Performance Optimization:
- Used caching to make pages load faster.
- Improved database queries and image delivery for better performance.
- Reached excellent Core Web Vitals scores.
• SEO Improvements:
- Set up proper URL structures and redirects to preserve SEO value.
- Enhanced on-page SEO, including meta tags and structured data.
- Improved the site architecture so search engines can index it better.
Moving to WooCommerce made the Balt Coffee site faster and more user-friendly for customers. The new platform is easier for administrators to manage and sets the stage for future growth and new features. This project highlights our expertise in complex e-commerce migrations, custom WordPress/WooCommerce development, and building high-performance online stores optimized for both users and search engines.